Ohio’s Legal Cannabis Boom Promises Job Growth and Economic Boost

Ohio’s newly legalized cannabis market is thriving, showing promising signs for job creation and economic development as the industry gains momentum.

A Flourishing Market Takes Root

Since the August 6 decision allowing dual-use dispensaries to sell recreational marijuana, Ohio’s cannabis industry has seen remarkable growth. The Ohio Division of Cannabis Control reported that the state surpassed $50 million in sales within its first month as a legal marketplace. This surge highlights the strong demand and the potential for sustained economic benefits.

The cap on recreational marijuana stores in major cities like Cleveland, Columbus, and Cincinnati has not dampened enthusiasm. Currently, 123 medical dispensaries operate under dual licenses statewide, catering to both medical and recreational users. Cannabis experts and entrepreneurs interviewed by Ideastream Public Media note that the influx of customers is driving the need for a larger workforce to support the industry’s expansion.

Job Opportunities Abound in the Cannabis Sector

The booming cannabis market is creating a diverse array of job opportunities. Entry-level positions such as cultivators, trimmers, and customer service representatives are in high demand. Additionally, skilled maintenance professionals are needed to manage grow facilities, while experienced marketers are essential for branding and promoting cannabis businesses.

B.C. Wehman, a veteran from the traditional retail sector, transitioned into the cannabis industry after finding his previous career unfulfilling. Now a marketing and sales professional with Lighthouse Sciences in Eastlake, Wehman also teaches at the Cleveland School of Cannabis and co-hosts the Because Cannabis podcast. He emphasizes the importance of scientific expertise in the field:

“One of the parts that we don’t think about when it comes to cannabis is the very science-minded folks,” Wehman said. “If you are a person who appreciates biology down to a molecular level, Ohio has some of the strictest testing standards in the country. So the testing labs are very viable here.”

Diverse Roles Fuel Industry Growth

As the industry evolves, so does the variety of roles available. In the coming years, Ohio will need more irrigation specialists, security personnel, and skilled attorneys to navigate the latest Ohio Revised Code regulations. Wehman points out that the cannabis sector encompasses all the typical roles found in any business, from accounts receivable and payable to human resources.

• Cultivators and Trimmers: Essential for the growth and maintenance of cannabis plants.
• Customer Service Representatives: Serve as the face of dispensaries, assisting customers with their needs.
• Maintenance Professionals: Ensure that grow facilities operate smoothly and efficiently.
• Marketers and Brand Managers: Develop strategies to promote cannabis products and build brand recognition.
• Legal Experts: Navigate the complex regulations and ensure compliance with state laws.

Economic Impact: A Sector Poised for Expansion

Nationally, the cannabis industry supports over 440,000 full-time equivalent jobs, according to a April 2024 report from Vangst and Whitney Economics. While established markets like Colorado and Washington have seen a decline in job numbers, newer entrants like Ohio are experiencing an employment surge. Michigan, for example, added over 11,000 jobs last year—a 39% increase from the previous year.

Though Ohio’s market is still in its infancy, the potential for growth is substantial. As entry-level positions make up half of all cannabis-related jobs, Ohio is well-positioned to follow the trends seen in other emerging markets.

Building a Skilled Workforce

The novelty of Ohio’s cannabis industry means that many companies are recruiting individuals from outside the sector to fill workforce gaps. Training programs and educational institutions, such as the Cleveland School of Cannabis, play a crucial role in equipping workers with the necessary skills. These programs cover a wide range of topics, from the science of cannabis cultivation to effective marketing strategies.

“We need to educate young people about the various possible facets of the cannabis industry, like product development, marketing, research, and tourism,” Dennehy explained. “Greater public-private partnerships to develop national skills around cannabis’ trade and cultivation, as well as creating access to capital, could help small-scale farmers and entrepreneurs thrive in this new environment.”

Future Prospects: Sustained Growth and Innovation

Ohio’s cannabis market is set to expand further, with delivery drivers, plant trimmers, product packagers, and customer service representatives being just the beginning. Lenny Berry, founder of the Ohio Cannabis Health & Business Summit, highlights the ongoing demand for specialized roles:

“Budtenders are another in-demand role for local dispensaries,” Berry said. “Budtenders, equipped with expertise in different products, strains, and their effects, can assist the canna-curious with questions and recommendations.”

Based on Indeed data, dispensary consultant positions in Ohio typically pay $17 per hour, while general managers can earn up to $26 per hour. Although the sector is considered a “revolving door” at the entry level, the anticipated influx of combustible products is expected to create opportunities for new brand ambassadors to build relationships with consumers.

Charting the Path Forward

As Ohio continues to navigate its legal cannabis landscape, the focus remains on creating a sustainable and inclusive industry. This involves balancing job creation with regulatory compliance and ensuring that the benefits of legalization are widely distributed across the state’s economy.

Pascal Culverhouse from Electric Tobacconist emphasizes the importance of responsible growth:

“Luxury dispensaries should lead the way in responsible cannabis consumption, setting standards that prioritize safety and inclusivity over mere aesthetics.”