Edibles.com Debuts With Big Names and Bold Promises in the Booming Hemp Market

A new e-commerce platform from Edible Brands aims to shake up the THC-infused space—offering same-day delivery and a familiar name consumers already trust.

Edible Brands, the parent company behind Edible Arrangements, just dropped a surprising new offering: Edibles.com. And no, it’s not chocolate-dipped strawberries this time. It’s THC. Legal hemp-derived THC to be exact—delivered same-day and sourced from trusted brands like Wana, Cann, and 1906. Yes, this is real.

The announcement, made on March 20, comes with some serious ambition. Led by cannabis industry veteran Thomas Winstanley, Edibles.com says it’s out to redefine the category entirely. And they’re doing it under a name that millions already know.

A Familiar Brand Steps into Unfamiliar Territory

Let’s be honest, most folks wouldn’t expect Edible Arrangements to start selling THC gummies.

But the move isn’t as random as it seems.

Edible Brands has been inching closer to wellness for years, and this expansion is just another step along that path. What makes Edibles.com different is its national footprint and infrastructure—tools that few cannabis-adjacent companies can truly claim.

By leveraging its delivery experience and consumer trust, Edibles.com is trying to make cannabis feel less like a dispensary trip and more like ordering lunch.

Not Just Another Cannabis Website

So what makes this thing tick? Three words: curated, convenient, and compliant.

Unlike the Wild West vibe that still lingers in parts of the hemp space, Edibles.com is taking a sharp turn into legitimacy. The platform promises vetted brands, clear product information, and seamless logistics. It’s not a free-for-all—it’s more like a high-end digital boutique for THC products.

Winstanley, the EVP heading it all up, isn’t new to the scene either.

He helped build Theory Wellness into the largest independent cannabis company on the East Coast. Now he’s turning that expertise toward hemp—specifically hemp-derived cannabinoids like Delta-9 THC that remain federally legal.

Why Now? Why Hemp?

You might be wondering, why hemp instead of cannabis?

Here’s the thing: hemp-derived Delta-9 THC, when extracted from federally legal hemp and capped at 0.3% concentration by dry weight, is completely legal under the 2018 Farm Bill. That means it can be sold online, shipped across state lines, and marketed in ways traditional cannabis can’t.

That legal grey area is being lit up by consumer interest.

• In 2024, sales of hemp-derived THC products hit $2.7 billion in the U.S., up 35% from the previous year (source: Brightfield Group).
• Consumer demand has shifted toward brands that offer transparency, consistent dosing, and a wellness-first approach.
• Retailers offering same-day delivery and recognizable brands are seeing higher conversion rates than local dispensaries.

Basically, the market’s there—and it’s growing fast.

Who’s On the Shelf?

Edibles.com isn’t launching with mystery products or questionable names.

They’re working with:

• Cann, known for its microdosed THC drinks that taste like actual beverages, not bong water.
• Wana, a fan-favourite for precise, tasty gummies with targeted effects.
• 1906, offering fast-acting edibles built around different use cases like sleep, energy, or relaxation.

These aren’t start-ups. These are well-established brands with real traction—and now they’re available for same-day delivery on a single platform.

That kind of brand curation matters, especially in a space that still struggles with consumer trust.

The Infrastructure Advantage

Edibles.com isn’t starting from scratch.

They’re using Edible Brands’ existing distribution and delivery network to fulfil orders—an edge that most competitors can only dream of. That means they’ve got:

It’s like Amazon Prime but for hemp-infused gummies.

What Could Go Wrong?

Of course, it’s not all smooth sailing.

Hemp regulations are still murky, especially at the state level. A few states have already banned or restricted Delta-8 and Delta-9 products, regardless of their hemp origins. And while federal law may allow certain THC levels, that doesn’t mean every state agrees.

There’s also the stigma. Some consumers may hesitate to buy THC from the same company they ordered Mother’s Day fruit baskets from.

But Edibles.com is betting that consumer preferences have changed. And they’re putting real money—and infrastructure—behind that bet.

Bigger Than Just Gummy Bears?

Maybe.

If Edibles.com succeeds, it could pave the way for mainstream delivery platforms to start carrying hemp-based THC. Or even spark mergers between wellness-focused retailers and regulated cannabis brands.

Winstanley hinted at it too: this isn’t just a short-term play. It’s a long-term strategy to shape how legal THC is sold, delivered, and viewed in everyday life.

Whether that’s genius or risky… depends on how well it works.