The Green Rush: Entrepreneurs Vie for Cannabis Supremacy

In an unprecedented event, the Benzinga Cannabis Capital Conference, in collaboration with Rooted In Good, Curaleaf’s corporate philanthropy arm, has announced the 2024 Canna Founders Pitch Competition. This competition is a golden opportunity for cannabis entrepreneurs to pitch their businesses to the largest cannabis company in the world and win substantial prizes.

The competition is set to take place in New Brunswick, New Jersey, on June 17, 2024, during the Benzinga Cannabis Market Spotlight. Eight selected cannabis companies will have the chance to present their business models in front of a panel of esteemed judges. The stakes are high, with a prize of $2,500 for the runner-up and a grand prize of $5,000 for the winner.

The event is not just about the monetary reward; it’s a chance for entrepreneurs to gain significant exposure, connect with industry leaders, and potentially secure funding to scale their innovative ideas. The top two companies will also advance to the Rooted In Good Cannabis Demo Day during Boston Cannabis Week, with an additional $25,000 up for grabs.

Criteria for Innovation

To qualify for the competition, companies must already have a product or service in the market, ready for sales, and annual revenues not exceeding $250,000. A key requirement is that applicants must identify as diverse or minority-owned businesses.

The selection criteria for the competition will focus on the competitive advantage, team strength, viability, and potential for scalability of the business concepts. It’s a unique opportunity for diverse cannabis entrepreneurs to showcase their business on a large stage.

A Leap Forward for Cannabis Industry

This competition is more than just a contest; it’s a leap forward for the cannabis industry. It aims to support diverse businesses and license holders within the cannabis industry, fostering diversity, equity, and inclusion. The event series reflects Curaleaf’s commitment to inspiring and enacting positive change within the community and the broader industry.

The Benzinga Cannabis Capital Conference is the premier gathering of cannabis entrepreneurs and investors in North America. It offers an unmatched platform for networking, deal-making, and insights into the future of the sector.

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