Denssi Partners with P2R to Transform the Nicotine Market in the UK

In a bold move, Denssi, a leading name in premium nicotine products, has joined forces with Phoenix 2 Retail (P2R), a prominent UK distributor. Together, they aim to revolutionize nicotine solutions for UK consumers, offering advanced, environmentally conscious alternatives.

A Strategic Alliance with Consumer Choice at Its Heart

The partnership between Denssi and P2R merges two industry leaders. On one side, there’s Denssi, renowned for its meticulously crafted nicotine pouches built with ISO-certified precision. On the other, P2R, a company established in 2020 to champion innovative brands and challenge tobacco giants, boasts an extensive distribution network.

According to Perry Barrett, P2R’s Director of Trading, this collaboration is timely:
“We are seeing huge growth in the oral nicotine category in the UK. It’s crucial to provide the right products to support customers transitioning from traditional cigarettes. We’re thrilled to bring Denssi pouches to the UK market.”

The market for oral nicotine products is expanding rapidly. By leveraging Denssi’s quality and P2R’s reach, the partnership hopes to cater to this growing demand while steering consumers toward safer alternatives.

Redefining Nicotine Standards

Denssi’s approach is grounded in high-quality manufacturing and a commitment to sustainability. The company’s products are produced using state-of-the-art Italian GD machinery, ensuring precision and consistency. With ISO-9001 and ISO-14001 certifications, Denssi not only prioritizes consumer satisfaction but also maintains rigorous environmental standards.

Sami Säämänen, Denssi’s CEO and founder, emphasized the transformative vision driving this partnership:
“Uniting with P2R propels our shared vision forward. We are committed to redefining consumer satisfaction, championing sustainability, and revolutionizing the nicotine industry. This partnership is more than business; it’s about creating a legacy in the UK.”

Empowering Innovation Through P2R’s Expertise

Phoenix 2 Retail (P2R) is no stranger to innovation. Founded by Chris Kelly in 2020, the company emerged to give smaller brands a voice in an industry dominated by tobacco giants.

In just a few years, P2R has built an impressive track record:

• Distributed over 50 million vaping products to major UK retailers in 2024.
• Established a team of 80 dedicated professionals committed to public health.
• Focused on providing less harmful alternatives to combustible cigarettes.

P2R’s ethos aligns seamlessly with Denssi’s. Together, they aim to provide UK consumers with premium products that prioritize health and choice without compromising on quality.

What This Means for UK Consumers

The collaboration marks a significant shift in the nicotine market. UK consumers are being offered alternatives that go beyond traditional products, reflecting changing attitudes toward health and sustainability.

For consumers, the benefits include:

• Innovative Choices: High-quality pouches designed for a modern, smoke-free experience.
• Environmental Responsibility: Products created with sustainability at their core.
• Health-Centric Options: Safer alternatives to traditional smoking, backed by industry-leading standards.

This partnership is more than a business deal; it’s a step toward a healthier, more sustainable future for nicotine users in the UK.

The Road Ahead

The launch of Denssi products in the UK is expected to set a new benchmark for nicotine solutions. By combining craftsmanship, environmental responsibility, and consumer focus, Denssi and P2R are not just responding to market trends—they’re shaping them.

As the nicotine industry evolves, the collaboration between these two companies could well become a blueprint for future partnerships. For now, UK consumers have every reason to anticipate a game-changing shift in the options available to them.