Fuel & Elevate, a pioneer in hemp-derived functional beverages, made a big splash at the 2024 America’s Best Hemp Beverage Competition, bagging nine Double Gold Medals. Among their wins were four “Best of the West” titles, four “America’s Best” awards, and the coveted Best in Show for their Café Mocha blend.
A Clean Sweep of Double Gold Medals
The awards were not a stroke of luck. Fuel & Elevate entered four of their signature hemp-infused coffee blends into the competition: Keto-Cream & Sugar, Vanilla Latte, Salted Caramel, and Café Mocha. Remarkably, each flavor secured top honors, with Café Mocha rising above all to claim the Best in Show distinction.
Michael Hayford, Chief Imagineer at Fuel & Elevate, celebrated the milestone. “This win solidifies what we’ve always believed: functional beverages don’t have to sacrifice flavor to enhance wellness. We’re thrilled to see our vision validated in such a significant way.”
These accolades represent not just the quality of the drinks but also their ability to meet the growing demand for wellness-focused, functional beverages.
Why America’s Best Awards Matter
The America’s Best Spirits competition is one of the most respected in the beverage industry, evaluated by sommeliers, retail buyers, and industry experts. Winning nine Double Gold Medals is a clear testament to the innovation and quality behind Fuel & Elevate’s offerings.
The competition recognized the brand’s unique formulations that combine hemp-derived THC and CBD with nootropics, adaptogens, and natural ingredients. The result? Beverages that elevate focus, reduce stress, and provide sustainable energy without the jitters associated with traditional coffee.
The victories also highlight Fuel & Elevate’s commitment to aligning with today’s consumer trends of health, functionality, and flavor.
What Makes These Drinks Stand Out?
Fuel & Elevate’s drinks have earned their stripes by addressing multiple consumer needs at once. These aren’t your typical coffee-shop offerings. Each blend is a finely tuned mix of ingredients designed to deliver specific benefits.
- Keto-Cream & Sugar: For those who need a health-conscious energy boost.
- Vanilla Latte: A smooth, creamy delight with a focus-enhancing twist.
- Salted Caramel: A perfect balance of indulgence and function.
- Café Mocha: The standout, boasting a rich flavor that won Best in Show.
By incorporating adaptogens and nootropics alongside hemp-derived components, these drinks deliver more than just a caffeine jolt. They’re about creating a mood and performance-enhancing experience.
Functional Beverages: The Future Is Here
Fuel & Elevate’s success comes at a time when the functional beverage market is expanding like never before. With consumers looking for products that blend wellness with indulgence, brands like Fuel & Elevate are stepping up to deliver.
The accolades have positioned the company as a leader in a growing industry. By listening to consumer needs and focusing on sustainability and health-conscious choices, Fuel & Elevate has created a niche where wellness meets everyday enjoyment.
For coffee enthusiasts, cannabis users, and wellness seekers alike, Fuel & Elevate offers a product lineup that’s both innovative and indulgent.

Michael Brown is a seasoned journalist with a knack for uncovering compelling stories within the realm of cannabis. Through his investigative reporting and in-depth analysis, he sheds light on the regulatory challenges, market trends, and societal impacts of the burgeoning cannabis industry. Michael’s commitment to objective journalism and ethical reporting makes him a trusted voice in providing readers with balanced and informative articles about this rapidly evolving landscape.