About 47% of adult-use cannabis licenses issued annually in New Jersey have been awarded to businesses owned by minorities, according to the latest data from the state’s Cannabis Regulatory Commission (CRC). This marks a significant step toward equity in a burgeoning industry that has long faced criticism for its lack of diversity.
The figures reveal that a significant portion of cannabis licenses has also been granted to businesses owned by women and disabled veterans, further highlighting efforts to ensure inclusivity in the rapidly growing market.
Equity Gains in the Cannabis Market
New Jersey’s Cannabis Regulatory Commission has made strides in breaking barriers. Black-owned businesses, which make up just 10% of all enterprises in the state, received 17% of cannabis licenses. Asian-owned businesses, also at 10% representation across the state, claimed 13% of cannabis licenses.
These numbers paint a promising picture for representation in the cannabis industry, a space often dominated by larger corporations. While the state still has much progress to make, the data reflects an intentional effort to include communities historically marginalized in the business world.
Efforts to prioritize social equity are also reflected in the industry’s fee structure. The CRC has collected over $2.2 million in social equity excise fees, a direct contribution aimed at addressing disparities caused by decades of cannabis prohibition.
The Industry in Numbers
As of November 2025, New Jersey’s cannabis market is thriving. There are currently 338 licensed cannabis businesses in operation across the state:
- 251 licenses for adult-use cannabis businesses (including expanded Alternative Treatment Centers).
- 87 licenses for medical cannabis purposes.
The state’s cannabis sales have been a key driver of economic growth. During the first three quarters of 2024 alone, the adult-use market generated $722.9 million in revenue, while medical cannabis sales contributed an additional $66.9 million. In total, the state collected $43.3 million in tax revenue during this period.
What Products Are Driving Sales?
Consumer preferences in New Jersey reveal some interesting trends in product popularity:
- Flower products dominated the market, accounting for 41% of sales.
- Vape cartridges came in second, representing 29%.
- Edibles, such as gummies and chocolates, made up 14% of total sales.
- The remaining 17% of the market included pre-rolls, concentrates, and a range of niche products like capsules, lotions, and tinctures.
This data underscores the demand for diverse product offerings in the market. Businesses that can cater to varied preferences are likely to find success in this competitive industry.
Challenges at the Municipal Level
Despite the progress, barriers remain. Out of New Jersey’s 564 municipalities, only 206—about 36%—have opted to allow cannabis businesses to operate. Local resistance, often rooted in stigma or zoning concerns, has slowed expansion in certain areas.
For entrepreneurs, this means navigating a patchwork of regulations depending on the municipality. For the state, it represents a missed opportunity to maximize tax revenue and economic growth. However, as attitudes toward cannabis continue to shift, more municipalities may open their doors to the industry.
Maria Garcia is an award-winning author who excels in creating engaging cannabis-centric articles that captivate audiences. Her versatile writing style allows her to cover a wide range of topics within the cannabis space, from advocacy and social justice to product reviews and lifestyle features. Maria’s dedication to promoting education and awareness about cannabis shines through in her thoughtfully curated content that resonates with both seasoned enthusiasts and newcomers alike.
