The Cake House Expands Its Footprint in Wildomar’s Southwest RivCo

The Cake House, a beloved cannabis retailer in Wildomar, is set to grow its presence in the city. On November 13 at 6 p.m., the Wildomar City Council will host a public hearing regarding the store’s expansion to the east side of town. The proposed new location will occupy a 3,936-square-foot space at 23825 Catt Road, aiming to bring The Cake House’s unique offerings to more customers.

Maintaining Security Standards Amid Expansion

During the Planning Commission’s special meeting on October 23, commissioners expressed concerns about the security measures at the new site. The applicant reassured the panel that the security protocols would mirror those of the existing store at 32475 Clinton Keith Road. This west-side location, nestled in the Bear Valley Ranch Market strip center, has been a cornerstone of the community since its approval on January 13, 2021.

  • 24/7 Surveillance Cameras: Ensuring continuous monitoring of the premises.
  • Controlled Entry Points: Limiting access to authorized personnel only.
  • Alarm Systems: Immediate alerts in case of unauthorized breaches.

These measures are designed to provide a safe and secure environment for both customers and staff, addressing the commissioners’ primary concerns.

Unanimous Support from Planning Commission

The Planning Commission reviewed the expansion proposal with a keen eye on community impact and safety. Despite Commissioner Brianna Bernard’s absence, the panel unanimously voted 4-0 in favor of recommending the City Council approve the project. This strong support underscores The Cake House’s commitment to maintaining high operational standards and contributing positively to Wildomar’s local economy.

Rob Pero, the owner of The Cake House, expressed his gratitude: “We’re thrilled to expand our services to the east side of Wildomar. Our team is dedicated to ensuring that our new location upholds the same quality and safety standards that our customers expect from us.”

A Proven Track Record of Compliance

Since its inception, The Cake House has operated in good standing, adhering to all local regulations and maintaining a positive reputation within the community. The original store’s success is a testament to the company’s dedication to responsible cannabis retailing.

Store Highlights:

  • Quality Products: Offering a wide range of cannabis products, including edibles, concentrates, and traditional flower.
  • Customer Service: Committed to providing knowledgeable and friendly service to all patrons.
  • Community Engagement: Actively participating in local events and supporting Wildomar initiatives.

The consistent performance of the west store has set a solid foundation for the east side expansion, promising continued excellence and reliability.

Impact on the Local Community

The expansion of The Cake House is expected to bring several benefits to Wildomar’s east side. Increased accessibility to quality cannabis products will cater to a growing demand, while the creation of new jobs will bolster the local economy. Additionally, the presence of a reputable retailer like The Cake House can enhance the overall perception of cannabis businesses in the area.

Anticipated Benefits:

  • Economic Growth: New job opportunities in retail, security, and management.
  • Increased Tax Revenue: Contributions to the city’s budget from the new store’s operations.
  • Enhanced Community Services: Potential for collaborations with local organizations and events.

These advantages highlight the positive ripple effects that The Cake House’s expansion can have on the broader Wildomar community.

Navigating the Approval Process

The upcoming public hearing is a crucial step in the approval process. Residents and stakeholders will have the opportunity to voice their opinions and ask questions about the proposed expansion. The City Council will consider the Planning Commission’s recommendation, alongside public input, before making a final decision.

What to Expect at the Hearing:

  • Presentations by The Cake House: Detailed plans and commitments to the community.
  • Public Comments: Residents can express support or concerns.
  • Q&A Session: Addressing specific questions from the community and commissioners.

The transparent nature of the hearing ensures that all voices are heard, fostering a collaborative approach to community development.

Future Prospects for The Cake House

Looking ahead, The Cake House aims to continue its growth trajectory while maintaining its core values of quality, safety, and community engagement. The planned expansion is just the beginning, with potential future locations and product offerings on the horizon.

“But it’s not just about opening another store,” Pero emphasized. “We’re focused on building lasting relationships with our customers and ensuring that every aspect of our business contributes positively to Wildomar.”

The Cake House’s expansion into Wildomar’s east side represents a significant milestone for both the company and the community. With strong support from the Planning Commission and a proven track record, the new store is poised to enhance the local cannabis market while adhering to the highest standards of safety and quality. As the public hearing approaches, all eyes will be on Wildomar City Council to see if this exciting growth will come to fruition.

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