Timeless Teams Up with Kevin Lyons for Artist Logo Remix Collaboration

Timeless, a leading lifestyle brand at the intersection of cannabis culture and art, has announced its latest creative partnership. The company’s first-ever Artist Logo Remix collaboration features Brooklyn-based designer Kevin Lyons, known for his playful monster characters and extensive work with major brands.

A Creative Force Behind the Collaboration

Kevin Lyons is no stranger to high-profile projects. His career spans decades, with design roles at Nike, Converse, Coca-Cola, Diesel, American Express, and more. He’s also the former Global Creative Director at Urban Outfitters, where he played a pivotal role in shaping the brand’s identity, including its highly regarded music program.

His resume boasts an Emmy Award for his work on the PBS series Avec Eric and a Cannes Golden Lion for leading Diesel’s bold Be Stupid campaign. Lyons’ signature monster doodles have become a global phenomenon, appearing in murals, fashion collaborations, and product designs across industries.

Merging Art with Cannabis Culture

Timeless has long championed the fusion of cannabis with creative expression through its Artist Legacy Program. This initiative highlights artists who align with the brand’s ethos and provides a platform to showcase their work in unique ways.

Josh Rhodes, Artist Liaison at Timeless, emphasized the significance of the collaboration.

“Timeless has cultivated its Artist Legacy Program for years, and Kevin took it to another level with his Artist Logo Remix,” Rhodes said. “His work brings an exciting new dimension to our brand, blending his distinctive monsters with the essence of our signature moods.”

The Artist Logo Remix transforms one of Timeless’ most recognizable products—its flip case and battery. By incorporating the company’s signature drip logo with Lyons’ colorful creatures, the result is more than just an accessory. It’s a statement piece reflecting the vibrancy of art, skateboarding, and streetwear culture.

Lyons’ Vision Comes to Life

Lyons’ love for art started early. As a child, he spent hours sketching sports graphics, designing sneakers, and drawing cartoons. These influences have shaped his career, driving him toward projects that blur the line between street art and commercial design.

For the Timeless Artist Logo Remix, he infused his instantly recognizable monsters into the brand’s visual identity, weaving together elements of energy, movement, and playfulness.

  • Signature Colors: The design incorporates the three signature moods of Timeless—each represented by a specific color palette.
  • Streetwear Influence: Lyons’ work is deeply rooted in the street art aesthetic, making it a natural fit for Timeless’ urban-minded audience.
  • Limited-Edition Appeal: The customized flip case and battery set are expected to be highly sought after by collectors and fans alike.

Timeless’ Growing Footprint in Art and Fashion

Timeless isn’t new to artist collaborations. Over the years, the company has made a point of integrating creative partnerships into its brand identity. The Artist Legacy Program has become a core pillar of its marketing approach, ensuring that cannabis culture is represented through an artistic lens.

While the cannabis industry has traditionally focused on product development and legal challenges, brands like Timeless are taking a different route. By linking cannabis with music, fashion, and design, they’re carving out a space that feels culturally relevant and visually engaging.

A collaboration with Lyons reinforces this strategy, appealing not only to cannabis users but also to art collectors, streetwear enthusiasts, and design lovers.

What’s Next?

The partnership with Lyons is just the beginning. With the Artist Logo Remix launching as a new extension of the Artist Legacy Program, it opens the door for future collaborations with other creatives.

As cannabis brands continue to explore new ways to engage consumers beyond traditional marketing, expect to see more partnerships that blend design, culture, and lifestyle in unexpected ways.

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