Wynk™ Transforms Dry January with an Alcohol-Free Social Buzz

The start of a new year often brings resolutions, and for many, Dry January is at the top of the list. This year, Wynk™, the renowned leader in hemp-derived THC beverages, is shaking things up with its groundbreaking campaign, “Dry January Doesn’t Have to Be So Dry.” With a focus on mindful drinking, Wynk introduces a refreshing, alcohol-free way to keep social connections alive while skipping the booze.

Through a blend of creative marketing strategies, Wynk’s campaign is set to redefine how people approach Dry January. From bold out-of-home advertising to engaging digital media, the campaign underscores a simple idea: socialising doesn’t need to include alcohol.

A New Spin on Mindful Drinking

The campaign taps into the growing trend of mindful drinking, a movement that gained significant traction in 2024. For those choosing to skip alcohol, Wynk offers an inviting alternative: zero-calorie, zero-sugar THC beverages with a 1:1 ratio of THC to CBD. This unique combination provides a mild, uplifting buzz without the downsides of alcohol.

Angus Rittenburg, CEO and Co-Founder of Wynk, explains the philosophy behind the campaign. “Dry January is an opportunity to embrace balance and choice. We wanted to create something that’s fun, inclusive, and delicious—allowing people to enjoy social moments without alcohol.”

How Wynk is Making Waves

1. Out-of-Home Advertising
   Eye-catching billboards and digital displays are appearing in major cities, including Atlanta, Chicago, and Jersey City. These advertisements reinforce Wynk’s position as a social alternative to alcohol, with creative visuals capturing attention on streets and in transit hubs.
2. Retail Collaborations
   Wynk has teamed up with Total Wine & More and Binny’s to bring their products to the forefront. Shoppers can sample beverages and learn about Wynk’s offerings while taking advantage of exclusive promotions.
3. Dry January Sweepstakes
   One lucky winner will enjoy a $2,000 getaway package, complete with hotel stays, waterpark access, and a six-case Wynk supply. It’s a playful nod to keeping Dry January vibrant and enjoyable. Participants can enter via Wynk’s website.

Influencers and Social Media: The Power of Storytelling

To amplify its message, Wynk is leaning on influencers who resonate with audiences. These storytellers share authentic narratives about opting for alcohol-free alternatives, showcasing Wynk as the perfect companion for mindful drinking. Social media platforms are buzzing with posts and reels that highlight Wynk’s approachable flavours, consistent dosing, and the relaxed buzz they provide.

Short, engaging digital ads also play a crucial role. Targeting consumers searching for alcohol-free options, these ads make a compelling case for choosing Wynk during social moments.

Special Offers and Exclusive Bundles

In a nod to Dry January, Wynk has launched a discounted bundle featuring their signature beverages and gummies. The bundle offers 15% off, making it easier for consumers to embrace the experience without breaking the bank. It includes:

• Two six-packs of each Wynk flavour.
• Two packs of THC/CBD gummies.
• A free draft top for easy can opening.

The bundle is priced at £220.93, down from £259.92.

A Refreshing Alternative for Every Occasion

At its core, Wynk’s message is simple: staying connected and enjoying life doesn’t have to mean compromising wellness goals. With flavours like Black Cherry Fizz and Tangerine, these beverages bring a sense of familiarity while delivering an alcohol-free buzz. Wynk has positioned itself as the go-to choice for those seeking something different this January—and beyond.

The Bigger Picture

Wynk’s campaign reflects a broader shift in how people approach drinking. As consumers become more health-conscious, alcohol alternatives like Wynk are carving out a niche in social settings. Offering transparency, safety, and consistent effects, Wynk is not just a beverage but a lifestyle choice.

By making its products accessible across 37 states online and in stores across 12 states, Wynk is ensuring that anyone, anywhere can join the movement. Dry January might be the starting point, but for many, Wynk could become the beverage of choice year-round.