A recent survey by New Frontier Data sheds light on the distinct behaviors of medical and recreational cannabis users. The study, which engaged nearly 4,000 marijuana consumers, highlights significant differences in spending habits and loyalty. As states continue to expand their cannabis markets, understanding these nuances becomes crucial for brands and retailers. The findings suggest tailored strategies are essential to effectively reach and serve each consumer group.
Loyal and High-Spending Medical Users
Medical cannabis consumers are proving to be the backbone of the industry. They not only purchase more frequently but also show remarkable loyalty to their chosen brands.
- Higher Expenditure: Medical users tend to spend over $400 per purchase, far exceeding the average recreational buyer.
- Consistent Purchasing: A staggering 70% always buy from the same source, ensuring steady sales for brands.
This steadfast loyalty underscores the importance of reliable product quality and consistent supply for medical patients.
Recreational Consumers: More Frequent but Less Loyal
On the flip side, recreational users exhibit different purchasing patterns. While they buy more often, their spending per transaction is significantly lower.
User Type | Daily Consumption | Average Spend per Purchase |
---|---|---|
Medical Only | 50% | $400+ |
Recreational Only | 30% | Under $50 |
Both Medical & Recreational | 50% consume daily | Varies |
Recreational buyers are more inclined to explore various sources, with 51% switching between suppliers. This behavior indicates a preference for variety and potentially price-sensitive purchasing.
Bridging the Gap: Strategies for Cannabis Brands
To effectively cater to both segments, brands must adopt versatile strategies. Understanding the motivations behind each group’s consumption is key.
“Consumers who use for only recreational purposes are the most likely to obtain their cannabis for free and the most likely to spend under $50 when they do buy cannabis,” the report stated.
In contrast, those using cannabis for medical reasons prioritize consistent access and product reliability. Brands can leverage this by offering subscription models or loyalty programs tailored to medical users, ensuring they remain a steady customer base.
David Johnson is a respected writer known for his expertise in crafting compelling articles about cannabis. With a passion for exploring the intersection of cannabis, health, and wellness, he sheds light on the therapeutic properties and potential uses of this versatile plant. David’s in-depth analysis and thought-provoking commentary offer readers a deeper understanding of the evolving landscape of cannabis legislation, consumption methods, and industry trends.