Smokeland has unveiled its first-ever “State of Cannabis 2024” report, offering a deep dive into the year’s top-selling products and key consumer trends. From the timeless allure of Flower to the meteoric rise of Edibles and Vapes, the report highlights an industry in flux yet deeply connected to its roots.
The Stars of 2024: Top-Selling Cannabis Products
Cannabis consumers leaned into convenience, potency, and innovation, embracing both tried-and-true staples and bold newcomers.
- Flower: The undisputed leader, Blue Dream (Sativa), delivered smooth, uplifting effects that kept it the crowd favourite. Governmint Oasis and Black Cherry Gelato followed closely, showcasing the enduring appeal of premium Flower.
- Pre-rolls: The infused “Super Jay” pre-roll featuring Blue Dream, with over 40% THC, emerged as a must-have for social occasions.
- Vape Pens: Birthday Cake (Hybrid) captivated fans with its indulgent flavours, while Northern Lights (Indica) offered a calming counterpart.
- Concentrates: Black Diamonds shatter won over veteran consumers with its intense effects, while Strawberry Lemonade added a flavourful twist.
- Edibles: WYLD’s Elderberry Indica Gummies, rich in CBN, became a go-to for relaxation and recovery.
These products weren’t just popular—they defined how consumers approached cannabis in 2024.
How Generations Consume Cannabis
Each age group brought its own preferences and quirks to the cannabis table. Here’s how consumption varied across generations:
- Gen Z (18–24): Bold and experimental, they stuck with Flower but dabbled in Vapes and Concentrates, showing a willingness to explore.
- Millennials (25–34): The powerhouse demographic dominated all categories, with one in three purchasing a vape or concentrate.
- Older Millennials & Gen X (35–44): Traditionalists at heart, they stayed loyal to Flower but showed growing interest in modern options like Vapes.
- Gen X (45–54): Subtle and discreet, this group leaned toward Edibles and Vapes for convenience and privacy.
- Baby Boomers (55–64): While Flower remained their staple, Boomers increasingly adopted Pre-rolls and Edibles, marking a shift in their consumption habits.
It’s clear that cannabis culture is as diverse as its consumer base.
2024’s Defining Cannabis Trends
Several key trends reshaped the cannabis landscape this year, driven by evolving consumer behaviours and preferences.
Flower Holds Its Crown
Despite the buzz around newer formats, Flower maintained its dominance, accounting for more than 60% of total purchases across all demographics. Its versatility and familiarity cemented its place at the top.
Edibles Grow in Popularity
Seniors embraced Edibles for their ease of use and health benefits. From gummies to baked goods, these products became the preferred choice for those seeking therapeutic effects without smoking.
Vapes Gain Momentum
Portable, discreet, and flavourful, Vapes became a favourite among Millennials and Gen Z. These younger consumers valued the convenience and variety offered by this format.
The Rise of Women Consumers
Women represented 41% of cannabis consumers in 2024—a 10% increase from the previous year. This shift highlights a broader acceptance of cannabis across genders.
Millennials Lead the Pack
As the largest consumer group, Millennials balanced their consumption across formats, cementing their status as industry trendsetters.
Market Growth: A Promising Horizon
The future looks bright for cannabis in the United States. Projections from MJBizDaily indicate that combined medical and recreational cannabis sales will soar to $49.7 billion by 2026 and $53.5 billion by 2027. Smokeland, with its focus on affordability and accessibility, is poised to thrive in this expanding market.
A $49 Ounce Revolution
Smokeland’s groundbreaking $49 Ounce initiative has disrupted the market, proving that quality cannabis can be both affordable and accessible. This pricing strategy not only boosted consumer loyalty but also set a benchmark for inclusivity in the industry.
Looking Ahead
Jamie Feaster, Smokeland’s Head of Marketing, summarised the year’s findings: “The data tells a story of diverse consumers and evolving tastes. Brands that embrace this diversity will shape the future of cannabis.” Smokeland’s commitment to innovation and community ensures it remains at the forefront of this transformation.
The State of Cannabis 2024 report provides an invaluable snapshot of an industry that’s growing rapidly while staying true to its grassroots origins. For the full report, visit Smokeland.com.
Emily Wilson is a talented wordsmith whose passion for cannabis shines through in her eloquent articles that explore the plant’s cultural significance and historical context. With a focus on arts and lifestyle, she weaves together narratives that celebrate the creativity, innovation, and community fostered by cannabis enthusiasts worldwide. Emily’s unique perspective and engaging storytelling invite readers to embark on a journey of discovery and appreciation for the diverse facets of the cannabis experience.
