Curaleaf Holdings, Inc., a major player in the cannabis market, has launched the Select Zero Proof Hemp Seltzer in a new 2.5 mg dosage. The company aims to meet growing consumer demand for alcohol alternatives with refreshing flavours, timed perfectly for Dry January.
A Seltzer for Every Occasion
The new 2.5 mg Select Zero Proof Hemp Seltzer joins its 5 mg counterpart, which debuted in summer 2024. Available in Black Cherry, Grapefruit, Watermelon, and the original Berry, this beverage caters to a variety of palates. Sold in single-flavour 4-packs or mixed 8-packs, it’s low-calorie, free of artificial additives, and designed for quick effects.
Boris Jordan, Chairman and CEO of Curaleaf, highlighted the significance of this release, saying, “We’ve listened to our customers who asked for lower-dose, session-friendly options. This product is more than a drink—it’s an experience, perfect for social events or winding down.”
Meeting Consumer Needs with Innovation
Curaleaf’s Select Zero Proof line is crafted to bridge the gap between regulated cannabis products and the hemp-derived THC market. Manufactured in certified cGMP facilities, the beverages meet strict quality and safety standards. Features include:
- Transparency: Clear labeling with ingredients, potency, and QR codes linking to lab tests.
- Accessibility: Available online, in major retailers, and at Curaleaf stores in select states like New Jersey, Arizona, and Maine.
- Regulated Sales: Sold only to adults aged 21 and above, with verification required.
These measures distinguish Curaleaf’s offerings in a largely unregulated market.
More Than Just Seltzer
Curaleaf has been steadily expanding its presence in the hemp-derived THC category. The 2.5 mg seltzer joins an array of products like Select Fast-Acting Bites, XBites, and Snooze Bites. The company’s broader goal is to ensure quality, safety, and accessibility for consumers exploring hemp-based options.
Curaleaf’s approach also positions it to thrive in an expanding market. Estimates suggest the hemp-derived THC market could match the regulated cannabis market in size. By applying rigorous standards from the cannabis sector to hemp products, the company aims to set benchmarks for quality and reliability.
What Sets It Apart?
The Select Zero Proof Hemp Seltzer is gaining attention for its unique qualities:
- Session-Friendly Dosage: The new 2.5 mg variant offers a gentler option for those seeking a lighter experience.
- Flavour Variety: New additions like Watermelon and Grapefruit provide refreshing choices alongside favourites like Black Cherry and Berry.
- Convenience: Available in stores and online, with delivery options in select states.
For adults embracing a sober lifestyle, particularly during Dry January, this seltzer is a compelling choice.
| Feature | Details |
|---|---|
| Dosage Options | 2.5 mg and 5 mg |
| Flavours | Black Cherry, Grapefruit, Watermelon, Berry |
| Packaging | 4-pack or mixed 8-pack |
| Availability | Online, major retailers, and Curaleaf stores |
The Bigger Picture
Curaleaf isn’t stopping here. The company plans to roll out more products under its Hemp Company line throughout 2025. By focusing on diverse, innovative offerings, it’s reinforcing its position as a trusted name in both the cannabis and hemp sectors.
As interest in hemp-derived products grows, Curaleaf’s commitment to quality and consumer satisfaction could set new industry standards. With the Select Zero Proof Hemp Seltzer, the company is betting on a future where mindful drinking becomes a mainstream trend.
Jane Smith is a seasoned article writer specializing in cannabis-related content. With a keen focus on the latest trends, research, and developments in the cannabis industry, she brings a fresh perspective to her writing. Jane’s insightful articles delve into the medicinal benefits, legalization efforts, and evolving culture surrounding cannabis. Her engaging storytelling and informative approach make her a trusted source for readers seeking accurate and up-to-date information on all things cannabis.
