Greenway Expands Product Line in Ontario with New Pre-Roll and Milled Flower SKUs

Greenway Greenhouse Cannabis Corporation is making waves in Ontario with the launch of two new MillRite-branded cannabis products. The company is introducing a 10-pack of 0.35g Lavender Haze pre-rolls and a 14g milled flower SKU named Blue Crush. These additions mark an effort to expand product options while maintaining Greenway’s reputation for quality and affordability.

New Pre-Roll Format Targets Growing Demand

Greenway’s success in the Ontario pre-roll market has been evident, with its 2×0.5g pre-rolls ranking second in brand and SKU performance since their launch. Now, the company is taking things further with a new 10×0.35g option.

  • Consumers have shown strong demand for smaller, more convenient pre-roll packs.
  • The company believes this new format will appeal to those who prefer microdosing or sharing in social settings.
  • The quality-to-cost ratio remains a key selling point, ensuring accessibility without sacrificing premium cannabis experience.

“We’ve seen great results with our current pre-rolls, and the 10-pack format felt like the natural next step,” said Jamie D’Alimonte, CEO of Greenway. “It’s all about providing more choices without compromising on what makes our products stand out.”

Blue Crush Milled Flower Enters a Competitive Space

The launch of Blue Crush marks Greenway’s first foray into milled flower, a segment that has gained traction among consumers looking for convenience and value. Unlike some milled flower products that mix shake and trim, Blue Crush is positioned as an “all flower, no filler” option.

One key aspect that differentiates Blue Crush from others in the market:

  • The same rigorous processing standards applied to Greenway’s whole flower buds are used for its milled offering.

For those who prefer to roll their own joints or use vaporizers, this product aims to deliver top-tier quality at a competitive price point.

Expanding Market Presence While Maintaining Standards

Greenway’s expansion isn’t just about introducing new products; it’s about strategically strengthening its market position in Ontario. With pre-rolls and milled flower accounting for a significant share of consumer purchases, the company is tapping into established demand while setting itself apart with quality-focused offerings.

Unlike some competitors that compromise on flower selection for milled products, Greenway insists on keeping standards consistent across its product line. This ensures that whether consumers choose pre-rolls or milled flower, they’re getting the same level of care and quality.

Issuance of Shares and Strategic Growth

Beyond product expansion, Greenway has also issued 295,792 common shares to Abingdon Capital Corporation, an external consultant, as part of a financial advisory agreement. These shares were valued at $0.30 each and are subject to a standard hold period of four months and a day.

The move highlights Greenway’s broader growth strategy—balancing product innovation with financial partnerships to sustain long-term market strength.

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