Jones Soda Expands into 2,000 Convenience Stores in a Major Growth Push

Jones Soda is making its biggest move into convenience stores yet, securing shelf space in nearly 2,000 locations. For a company that’s spent almost 30 years focusing on craft sodas with a cult following, this marks a major step into the high-traffic world of grab-and-go retail.

The expansion includes a new Latin-inspired product line, a health-conscious functional soda range, and its classic glass-bottled sodas. Starting in February and March, customers will start seeing these products in Circle K locations across six divisions, DK Convenience Stores, and other national and regional chains. The deal was brokered with help from Ultimate Sales and Service and will be serviced by major distributors, including Dot Foods and McLane.

Fiesta Jones: A Latin-Inspired Line Designed for C-Stores

One of the highlights of this expansion is Fiesta Jones, a new lineup of sodas tailored specifically for convenience stores. This series leans into Latin-inspired flavors with a unique twist, featuring:

  • Watermelon Strawberry
  • Mango Passion Fruit
  • Coconut Lime
  • Guava Berry

Each drink comes in a 16-ounce resealable aluminum bottle, making it easy for customers on the go. With 80 calories and 19 grams of sugar per bottle, the drinks avoid artificial colors and caffeine, keeping the focus on bold flavors and a refreshing taste.

Pop Jones and Classic Sodas Also Entering C-Stores

Beyond Fiesta Jones, select convenience stores will also carry Pop Jones, a new functional soda line that takes a health-conscious approach. These sodas are designed for consumers looking for a lower-calorie, low-sugar option with added benefits like fiber and immune support. The flavors include:

  • Cucumber Watermelon
  • Pineapple Ginger
  • Orange & Cream
  • Strawberry Passionfruit
  • Mixed Berry & Kiwi

At just 30 calories and 4 grams of sugar per can, these slim 12-ounce drinks provide an alternative to traditional sodas while still delivering bold flavor.

Meanwhile, Jones’ classic glass-bottled sodas—famous for their user-generated photo labels and pure cane sugar formulas—will also find shelf space in the new C-store placements.

Convenience Stores: A Game-Changer for Jones Soda’s Growth

Paul Norman, the interim president and CEO of Jones Soda, sees this expansion as a critical milestone for the brand’s long-term strategy.

“C-stores account for nearly half of all single-serve retail beverage sales,” Norman explained. “This is a massive opportunity for us to grow in a high-volume, impulse-driven category.”

Jones Soda is also eyeing future growth beyond soft drinks. The company is seeing strong momentum in its Mary Jones cannabis beverage brand, which just launched in Missouri, one of the biggest legal cannabis markets in the U.S. This follows last year’s entrance into the emerging HD9 category.

The Competitive Landscape and What’s Next

The beverage industry has been shifting toward healthier, lower-sugar alternatives, and Jones Soda is adapting accordingly. With Pop Jones, the company is tapping into the functional beverage trend that’s fueling growth for brands like Olipop and Poppi.

The classic Jones sodas, however, continue to play to their strengths—nostalgia, bold flavors, and an unmistakable brand personality. The question now is whether the convenience channel can give these products the same kind of cult status they’ve built in specialty and grocery stores.

With shelf resets beginning in February and March, the impact of this move will become clearer in the coming months. But one thing’s certain—Jones Soda is betting big on convenience stores to fuel its next phase of growth.

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