Grammy-nominated Afrobeats star Asake has teamed up with premium blunt producer El Blunto to introduce GIRAN, a high-end cannabis brand. This marks the first collaboration between the Nigerian artist and the well-known cannabis company, with the debut featuring diamond-infused pre-rolls made from top-tier indoor flower and premium THCa cannabis diamonds.
A Partnership Rooted in Culture and Authenticity
For Asake, this venture is more than just business—it’s personal. The Afrobeats singer is known for his vibrant sound and deep connection to his Nigerian heritage, and he’s bringing that same energy to the cannabis industry.
“This collaboration is more than just a brand deal—it’s a reflection of my lifestyle, my culture, and my roots,” Asake stated. He emphasized that the partnership isn’t just about launching another product; it’s about celebrating the essence of identity, hustle, and enjoyment—all elements that define his music and personality.
Teaming up with a fellow African entrepreneur made the project even more meaningful to him. The goal? To create something that speaks to the people, embraces authenticity, and delivers a premium experience to cannabis enthusiasts.
What to Expect from GIRAN’s Debut Line
The GIRAN launch lineup includes two diamond-infused pre-roll products, both of which reflect El Blunto’s dedication to craftsmanship and quality. Asake personally curated the strains, ensuring that the final product embodies his signature style.
- El Blunto x GIRAN – El Jointito Diamond Infused 3-Packs (with glass filter tips)
- El Blunto x GIRAN – El Jointito Diamond Infused 3-Packs (featuring exclusive strains)
Each pre-roll is hand-infused with THCa diamonds and crafted with whole flower nugs rather than ground cannabis. This method preserves potency, enhances the terpene profile, and maintains the integrity of the strain’s natural effects.
The Exclusive Strains and Their Unique Effects
GIRAN’s first release will feature three hand-selected strains, each designed to cater to different moods and experiences.
| Strain Name | Effect | Description |
|---|---|---|
| Energy 5K | Uplifting | A strong Sativa blend for focus and creativity |
| Chill Vibe | Relaxing | A smooth hybrid for a laid-back, euphoric experience |
| Calm Harvest | Soothing | A rich Indica blend designed for deep relaxation |
Asake’s involvement in the curation process ensures that each strain provides a high-end, luxurious smoking experience while still maintaining cultural authenticity.
El Blunto’s Growing Influence in the Cannabis Industry
El Blunto has made a name for itself as the world’s leading producer of premium blunts, earning a reputation for its high-quality craftsmanship and top-tier ingredients. The company specializes in infusing cannabis products with unique flavors and premium extracts, setting itself apart from traditional pre-roll brands.
The collaboration with Asake isn’t just about celebrity endorsement—it’s a strategic partnership between two brands that understand the importance of quality, culture, and storytelling. By bringing in Asake’s global influence, El Blunto is tapping into a new audience that blends music, lifestyle, and cannabis culture seamlessly.
The Cultural Significance of GIRAN
Cannabis culture has deep roots in music, particularly within genres like reggae, hip-hop, and Afrobeats. With GIRAN, Asake is taking things a step further, introducing an elevated cannabis experience that represents the spirit of enjoyment and hustle that defines his music.
This move also reflects a larger shift in the global cannabis market, where more artists and public figures are stepping into the space as curators rather than just endorsers. By launching a brand rather than just promoting an existing product, Asake is making a statement—GIRAN isn’t just another cannabis line; it’s a movement.
When and Where to Get GIRAN
The first GIRAN products will roll out in select dispensaries across California, with plans for expansion in other legalized cannabis markets. Fans and cannabis enthusiasts can expect limited-edition drops and exclusive strain releases as the brand grows.
While the industry continues to evolve, one thing is clear—Asake and El Blunto’s collaboration is set to make waves in both the cannabis and music worlds. And for those looking for a high-end, authentic smoking experience, GIRAN might just be the next big thing.
David Johnson is a respected writer known for his expertise in crafting compelling articles about cannabis. With a passion for exploring the intersection of cannabis, health, and wellness, he sheds light on the therapeutic properties and potential uses of this versatile plant. David’s in-depth analysis and thought-provoking commentary offer readers a deeper understanding of the evolving landscape of cannabis legislation, consumption methods, and industry trends.
